Malafaat Advertising Co.
Branding Company Egypt Just like there are many different types of brands, there are lots of different types of branding out there.
Branding isn’t one-size-fits-all; the most effective strategies are highly personalized to the companies, groups and creators using them.
That’s because it’s all about personality.
A brand is basically a company’s personality; branding is the steps a company takes to express that personality.
But, developing a unique persona does more than make a company feel like a character.
When it’s done effectively, branding positions an organization (or an individual, or a movement, or even a specific product)
as a leader in their field and communicates to consumers that it’s the ideal choice for them and their lifestyle.
As a new entrepreneur, content creator or simply an individual undergoing personal growth,
understanding branding and how to do it well is one of the key ingredients for success.
Branding vs. brand identity vs. branding company Egypt
Before we can get into the 8 different types of branding, it’s important to break down the differences between branding, brand identity and brand.
So, which kinds of branding should you be doing?
There are several types of branding that are worth exploring in depth.
Here are the 8 types of branding you need to know:
At first, it can feel kind of strange to think of a person as having a brand. After all, we’re not products, we’re people.
And we have inborn personalities, not cultivated brands.
Product branding is the action of branding a specific product.
Just like personal branding involves cultivating a public vocabulary and aesthetic for yourself
product branding shapes how the world perceives your product through deliberate aesthetic choices.
With product branding, the goal is to connect the right audience to your product.
For example, you might be a luxury furniture designer.
There’s a specific type of buyer—also known as a customer avatar—who’s responsible for most of your sales.
Through thoughtful product branding, you can make sure people who fit this customer avatar:
- Hear about your brand
- Visit your website
- Like, follow and subscribe to your various social media channels…
…and ultimately, buy your furniture.
So, how can you tell the world you’re offering high-end pieces aimed
at buyers who have the means and desire for luxury furniture?
Through branding that communicates these values—like a serif font, a muted, neutral color palette for your logo,
website and marketing materials and opting to retail the furniture in the shops your target buyer tends to visit,
like upscale department stores and independent boutiques.
Your branding can also extend to how you reach customers, like sending current and prospective buyers
well-constructed look books that use quality paper and binding.
If you’re not sure how the color and font choices you make for your branding
shape potential buyers’ perception of your products Contact us
for free Consultation 00201006366669 or email to firstname.lastname@example.org
2. Service branding
Unlike products, which are easy to brand in visible and tangible ways, services are a little more challenging to brand.
But that doesn’t mean brands can’t do it effectively—they just have to be willing to think outside the box.
Often, service branding comes in the form of “extras”, like an insurance company sending all their customers
rebate checks at the end of the year or a hotel offering free cookies at the concierge desk.
Service branding can also come in the form of meeting specific expectations that set a company
apart from their competitors, like a cable company connecting customers
with human customer service reps rather than automated prompts, when they call.
3. Retail branding
When you walk into a brick and mortar store, its physical appearance has a look and feel specific to that brand.
That’s retail branding in action.
Deliberate design choices like its layout, the light fixtures, the décor,
the music played, the display fixtures and even the type of flooring are all carefully selected
to build a living brand experience for every shopper who enters the store.
If a company is a person, their corporate branding is how they express their personality. Corporate branding, just like other kinds of branding, is the series of design choices and actions that communicate key points about the brand, like its:
- Price point
- Ideal consumer
Corporate branding goes beyond website design and ads. It includes how the company conducts themselves socially and professionally, like partnering with specific charities or responding to current events. Corporate branding also often extends to the company’s recruiting efforts and company culture, which ultimately shapes how the public perceives the brand.
5. Online branding
Online branding, as the name implies, is branding that happens online. Unlike specific types of branding, like personal or product branding, online branding is a broad category that refers to all types of branding that happens on the internet.
It’s how an individual positions themselves on social media, it’s the kind of online ads a service provider runs, it’s all the design choices that go into email newsletters, landing pages, responsive web design and automatic message replies.
For brands that have both a brick-and-mortar and digital presence, effective online branding often feels like an extension of the company’s offline branding.
Digital customer service guidelines, for instance, often include using the same vocabulary as the brand’s in-store associates would. Otherwise, you may notice the digital design choices of a certain brand may mimic those of the physical store, bringing its offline ambience online.
If online branding is part of your branding strategy (in this day and age, it needs to be) the key to getting it right is making sure it fits into your wider brand identity like a glove. Going from a soft, minimalist ecommerce website to a brash, overloaded packaging design can be jarring for customers when receiving products and so undermines your attempt to build a meaningful relationship between them and your brand.
When you design your branding, think about all the places it will appear. You’ll need to think about how you’ll express the brand on and offline and, more specifically, where it will appear in both of those arenas.
Your website and social media profiles are a given, but what about print ads? What about merchandise your target audience would love? Think about your favorite brands and all the places you interact with them.
How does their branding differ from place-to-place while still staying consistent? Walking into an Apple store isn’t the same experience as swiping through your iPhone, but the two feel like they’re connected somehow—that’s branding.
6. Offline branding
In case it isn’t obvious from the name, offline branding is branding that happens offline.
Much like online branding can encompass types of branding like personal branding, product branding, corporate branding and cultural and geographic branding, offline branding can encompass these as well.
Merchandise and print products are offline branding. Retail branding is offline branding.
So is the personal branding you might bring to a client meeting or an industry conference. It can include your wardrobe, your choice of venue for sit-down meetings with clients, the make and model you choose for your company cars and even the brands of equipment you and your team use.
It’s not uncommon to endorse your choice of brands in your own branding strategy—one notable example is McDonald’s offering Coca-Cola products. Compare that with Taco Bell offering Pepsi products.
One partnership is between two family-friendly, fun, red brands that fit into our perception of classic Americana. The other is slightly more niche, somewhat more edgy and not at all concerned about not being #1.
Pick the right types of branding for your business
As you can see, there are lots of different types of branding that companies and other entities use to show the world who they are—and visualising it like a Venn diagram, most companies use more than one kind of branding.
Think back to our Starbucks example: Starbucks doesn’t just work their locations into their branding, they’ve created a consistent experience in every store and have made a name for themselves as a great place to work.
Think about how you can express your brand through two or more types of branding. Maybe eye-catching vehicle wraps for your company cars and packaging that looks like mini versions of those cars is the best way to drive your brand home, or maybe an app that replicates the feeling of walking through one of your brick and mortar stores is how you can create an unforgettable experience. Play around with it and have fun, because when you’re having fun, you’re being authentic…
and authenticity is at the heart of all great branding.
Need help branding your business?
Our designers can create the perfect look for your brand. Contact us 00201006366669 or email to email@example.com