Different between Basic SEO & Advanced SEO
Competition monitoring plays a big role in how you can tie your goals to your SEO strategy.
In addition, If you want to beat the competition, you have to know what makes them tick.
Basic SEO usually starts with analyzing the site’s on-page and off-page elements to focus on areas for improvement.
Advanced SEO, on the other hand, is about using the technical site structure advantage of your eCommerce clients against competitors.
The main question in this aspect is, “How do you surpass the competition with site characteristics?”
A good starting point is identifying the site elements and comparing it with what the competitors have.
Look at what the competition is doing on-page and off-page – website aesthetics, products featured, page content, social media presence, business messaging, and website usability (experience).
On-page and Off-page Optimization
eCommerce SEO success begins with the website.
The more attractive your website’s SEO is to search engines, the more likely it is to rank and have a strong online presence.
In terms of on-page optimization, you have to be particular with the following: ✓ Site structure — How do you structure an eCommerce website for easier creation of product pages?✓ Internal links — Do you have anchor text diversity?
Does the site feature related links to products? ✓ Site usability — Is it easy for visitors to find what they need on the site?
Are the necessary icons (Checkout, Shopping Cart, etc.) visible? Does the site have navigation for all of the main sections?✓ Web copy — Does the site have duplicate content?
Does it feature unique descriptions for every product? ✓ Product reviews — What do visitors say about the eCommerce company?
What products receive the highest number of positive feedback? ✓ Meta tags (title and description)— Does the site have unique Meta title and description for every page?✓ Page speed — How long does it take for the site to load on different devices? ✓ SSL — Does the website have an SSL encryption?
How do you prevent the HTTPS encryption from slowing down the site?
✓ 404s — Does the site have expired content? Does the page contain information that visitors may still use?
✓ 301s — What pages should have a redirect? Is it better to leave the page as is?
✓ Robots directive per page — When is it appropriate to use the ‘noindex’, ‘nofollow’, or ‘follow meta robots’ tag?
In addition, When it comes to off-page optimization, it’s a matter of developing an effective backlink profile that will help you build relations with your client’s market base.
In addition, Basic SEO, what digital marketers usually do involves submitting to directory listings, paying PR sites, and writing on guest post sites.
Most eCommerce sites would do with sponsorship links, which could stop working sooner or later.
For an advanced take on link building, one of the things you have to look into is the eCommerce site’s anchor link distribution.
Malafaat can provide you an analysis of your anchor text distribution, so you can avoid over- and under-utilizing links.
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