Top Social Media Platforms

Top Social Media Platforms Egyptians Use – And How to Market on them .. In today’s hyper-connected world, social media is no longer a luxury — it’s a necessity, especially for businesses in Egypt.

With over 50 million active social media users in the country, platforms like Facebook, Instagram, Twitter , and LinkedIn have become powerful tools for building brand awareness, driving engagement, and converting leads into loyal customers.

But not all platforms work the same way — and not all are equally effective in the Egyptian market.

In this article, we explore the top social media platforms Egyptians use, and how your business can leverage each one to reach the right audience and drive results.

Top Social Media Platforms Egyptians Use – And How to Market on them

📱 1. Facebook – The Giant That Still Dominates

User Base in Egypt: 40+ million users
Best For: Wide reach, community engagement, paid ads, event promotion

Facebook remains Egypt’s most used social media platform.

From small family-run businesses to large corporations, everyone is here — and for good reason.

Its versatile tools allow businesses to build communities, run targeted ads, sell products, and engage with customers in real-time.

✅ How to Market on Facebook in Egypt:

• Use Facebook Business Manager to create highly targeted ads based on location, interests, and behavior.
• Go live to showcase products, host Q&As, or launch new services.
• Share Arabic and bilingual content to connect with both local and regional audiences.
• Build Facebook Groups for niche communities.

📸 2. Instagram – The Visual Powerhouse

User Base in Egypt: 12+ million users
Best For: Branding, lifestyle products, influencer marketing, e-commerce

Instagram is a favorite among Egypt’s youth and middle-class professionals.

Highly visual and trend-driven, it’s perfect for businesses in fashion, beauty, fitness, food, and tourism.

✅ How to Market on Instagram in Egypt:

• Use Reels and Stories to showcase short-form content and behind-the-scenes moments.
• Collaborate with Egyptian influencers who align with your brand.
• Create a consistent visual identity using colors, filters, and branded templates.
• Post in both Arabic and English to reach a broader demographic.

🎥 3. TikTok – The Fastest-Growing Platform

User Base in Egypt: 10+ million users (and rising fast)
Best For: Viral content, Gen Z engagement, brand challenges

TikTok is revolutionizing how Egyptians consume content.

The platform favors authenticity and creativity over polish — and that’s exactly why it’s so powerful. A clever video can bring in millions of views overnight.

✅ How to Market on TikTok in Egypt:

• Create fun, authentic, and short-form videos that reflect local culture or humor.
• Jump on trending hashtags and challenges to increase visibility.
• Partner with local TikTok creators for product placements.
• Use TikTok Ads for advanced targeting.

👔 4. LinkedIn – The B2B and Professional Hub

User Base in Egypt: 5+ million users
Best For: B2B marketing, recruitment, thought leadership

LinkedIn is often underused by Egyptian companies — but it’s a goldmine for B2B connections, high-level decision-makers, and professional services.

If you’re a corporate brand, agency, or consultant, LinkedIn is a must.

✅ How to Market on LinkedIn in Egypt:

• Share valuable industry insights, case studies, and professional tips.
• Optimize your company page and key employee profiles.
• Run sponsored posts or InMail campaigns to target CEOs, HR managers, or procurement heads.
• Post in English for professional audiences, but use Arabic where needed for local relevance.

📱 5. YouTube – Long-Form Content That Converts

User Base in Egypt: Over 30 million viewers
Best For: Tutorials, storytelling, vlogs, product reviews

YouTube is Egypt’s top platform for video content.

From makeup tutorials to tech reviews to cooking shows — Egyptians love watching, and businesses can benefit from the long-form, high-retention content the platform offers.

✅ How to Market on YouTube in Egypt:

• Create valuable, entertaining, or educational videos that solve problems.
• Invest in video SEO — using Arabic keywords in titles and descriptions.
• Run YouTube Ads (skippable and non-skippable) for brand visibility.
• Collaborate with YouTube influencers in Egypt to boost reach.

Each platform serves a different purpose — and choosing the right one depends on your business goals, target audience, and content style.

✅ Want wide reach and conversions? Facebook
✅ Looking to build a lifestyle brand? Instagram
✅ Chasing trends and virality? TikTok
✅ Offering B2B or corporate services? LinkedIn
✅ Creating educational or deep content? YouTube

No matter which you choose, the key is consistency, creativity, and knowing your Egyptian audience.

Top Social Media Platforms Egyptians Use – And How to Market on them

📢 Need help with social media marketing in Egypt?
At Malafaat, we tailor strategies that work — from content creation to paid campaigns.