Category: Branding

Branding

Branding What Is Branding

Why Is It Important for Your Business?

Branding is very important to remind your client about your name or services.

in addition its is important because not only is it

what makes a memorable impression on consumers

but it allows your customers and clients to know what to expect from your company.

in addition It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice.

Your brand is built to be a true representation of who you are as a business, and how you wish to be perceived.

Moreover, There are many areas that are used to develop a brand

including advertising, customer service, social responsibility, reputation, and visuals.

in addition All of these elements (and many more) work together to create one unique and (hopefully) attention-grabbing profile.

What is branding?

If the explanation of branding was simple, there would not be so much ambiguity and dissonance regarding the concept.

Still, for the most part, a strong understanding of branding requires a decent grasp of business, marketing,

and even (human) relational basics.

Moreover, Branding is such a vast concept that a correct definition that truly encompasses

everything that it represents would not bring too much clarity to the subject just by itself.

But, for the sake of lowering the propagation of obsolete, incorrect, and incomplete information about branding,

in addition we offer a more complete definition:

Branding is the perpetual process of identifying, creating, and managing the cumulative assets and actions that shape the perception of a brand in stakeholders’ minds.

Our definition of branding,

even if seemingly more ambiguous than the other,

gives much more sense to the concept when diving deeper into its meaning. Here is a rough breakdown:

1. Perpetual process
Branding is a perpetual process because it never stops. People, markets, and businesses are constantly changing

and the brand must evolve in order to keep pace.

2. Identify, create, manage
There is a structured process to branding,

one where you must first identify who/what you want to be to your stakeholders,

create your brand strategy to position yourself accordingly,

and then constantly manage everything that influences your positioning.

3. Cumulative assets and actions
Your positioning must be translated into assets (e.g., visual identity, content, products, ads) and actions

(e.g., services, customer support, human relations, experiences)

in addition that project it into your stakeholders’ minds, slowly building up that perception.

4. Perception of a brand
Also known as reputation.

This is the association that an individual (customer or not) has in their mind regarding your brand.

This perception is the result of the process (or lack thereof).

5. Stakeholders
Clients are not the only ones that build a perception

of your brand in their minds.

Stakeholders include possible clients,

existing customers, employees, shareholders,

and business partners.

Each one builds up their own perception and interacts with the brand accordingly.

Why is important?

in addition, Identity is absolutely critical to a business

because of the overall impact it makes on your company.

Branding can change how people perceive your brand

it can drive new business, and increase brand value

but it can also do the opposite if done wrongly or not at all.

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