Advertisers pay Per video views and other video interactions (such as clicks on the call-to-action overlays, cards, and companion banners), whichever comes first.
Cost Per Action ( CPA ) – ( Pay per Conversion )
Advertisers pay for each specified action – for example, an impression, click, form submit , contact request
newsletter sign up, registration, double opt-in or sale & Pay per lead (PPL) is also form of cost per action.
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