📊 Top Social Media Platforms in Saudi Arabia (2025)

Top Social Media in Saudi Arabia Provided by Malafaat Advertising Company

Saudi Arabia ranks among the highest in the world for internet penetration, with over 99% of the population connected. Social media has moved far beyond being just a source of entertainment; today, it is a key driver of communication, marketing, e-commerce, and cultural influence. On average, Saudis spend over 3 hours per day on social media, making it one of the most engaged digital markets globally. For brands and businesses, knowing which platforms dominate in Saudi Arabia is critical to building effective strategies.

Leading Platforms in Saudi Arabia

1. WhatsApp

With more than 83% of internet users, WhatsApp is the most widely used platform in the Kingdom. It is not only a tool for personal and family communication but is increasingly adopted by businesses for customer support, direct engagement, and marketing campaigns.

2. Instagram

Instagram continues to thrive with over 72% active users. It has become the go-to platform for lifestyle, fashion, travel, and influencer-driven content. For brands, Instagram provides a powerful channel for visual storytelling, influencer marketing, and e-commerce integration.

3. TikTok

TikTok has experienced explosive growth in Saudi Arabia, with nearly 70% of users active. Its short-form video format resonates strongly with Gen Z and younger audiences. Businesses that leverage TikTok trends, challenges, and authentic content can create high-impact engagement with this audience.

4. Snapchat

Snapchat holds a unique position, with around 68% of users engaged. Its disappearing content and story-driven approach are especially popular among younger Saudis. For brands, Snapchat is an excellent platform for creating exclusive, behind-the-scenes, and interactive campaigns.

5. Twitter (X)

With a penetration of about 66%, Twitter (now X) remains central for real-time news, updates, and conversations. It’s widely used for following public figures, engaging with communities, and staying informed. Brands can use Twitter to establish thought leadership and participate in timely conversations.

6. Facebook

Although younger audiences are shifting to other platforms, Facebook still retains about 60% usage, particularly among older demographics and business communities. It remains relevant for groups, events, and local business promotion.

7. YouTube

YouTube has near-universal reach in Saudi Arabia and is the most popular platform for long-form video content such as tutorials, entertainment, cultural content, and brand storytelling. It continues to be essential for building deeper engagement and brand awareness.

Conclusion

With such high levels of digital engagement, Saudi Arabia presents a thriving environment for businesses to connect with their audiences. Choosing the right platform is not about being everywhere but about being where your customers are most active.

✨ At Malafaat Advertising Company, we help brands identify the best platforms, craft tailored strategies, and execute campaigns that drive measurable results in Saudi Arabia’s dynamic social media landscape.

🚀 With over 99% internet penetration in Saudi Arabia, social media plays a massive role in daily life. Here are the leading platforms:

✅ WhatsApp – 83%+ usage (messaging & customer communication)
✅ Instagram – 72%+ usage (lifestyle, fashion, food, influencers)
✅ TikTok – 70%+ usage (Gen Z, short-form video, trends)
✅ Snapchat – 68%+ usage (stories, casual content, youth audience)
✅ Twitter (X) – 66%+ usage (news, real-time conversations)
✅ Facebook – ~60% usage (groups, older audiences, local businesses)
✅ YouTube – huge reach for long-form video content

💡 On average, Saudis spend 3+ hours daily on social media, making it one of the most engaged markets in the world.

✨ Whether your goal is brand awareness, e-commerce, or community building, the right platform makes all the difference.

📌 Malafaat helps you choose the right platform and strategy to reach your audience effectively.