Bulk SMS Marketing Requirements in Saudi Arabia

SMS Marketing Requirements Saudi  If your business wants to send Bulk SMS campaigns in Saudi Arabia, understanding the local requirements is essential. Saudi mobile operators have regulations to ensure SMS marketing is secure, transparent, and compliant. At Malafaat Advertising Company, we help businesses complete these requirements so they can launch successful SMS campaigns without delays.

1. Register Your Sender ID

Every business sending Bulk SMS in Saudi Arabia must use a registered Sender ID. This is the business name that appears as the sender instead of a phone number, helping customers recognize your brand and increasing trust.

At Malafaat, we handle the Sender ID registration process for your business and ensure it complies with Saudi operator requirements.

2. Annual Sender ID Registration Fee

A Sender ID requires an annual registration fee. The fee is paid when registering or renewing your branded Sender ID to keep it active for SMS campaigns.

Our team at Malafaat Advertising Company manages the registration and renewal process, making it simple for your business.

Typical requirements include:

• Commercial Registration (CR)
• Company authorization letter
• Company stamp and signature
• Brand or company information

We charge approximately 300 SAR per Sender ID per year, although pricing varies between providers.

3. Promotional SMS Sender ID

Marketing and promotional SMS campaigns in Saudi Arabia typically require the Sender ID to include the “-AD” suffix, allowing recipients to identify promotional messages.

For example:

MALAFAAT-AD

Transactional messages such as OTPs, appointment reminders, or order confirmations generally use a different Sender ID without the advertising suffix.

4. Customer Consent

Businesses should only send promotional SMS to customers who have agreed to receive marketing communications. Permission-based marketing improves campaign performance and helps maintain compliance with Saudi regulations.

5. Approved Sending Hours

Promotional SMS campaigns should be sent during approved hours set by Saudi mobile operators. Scheduling campaigns correctly improves delivery and customer engagement.

Malafaat schedules your SMS campaigns according to these requirements, ensuring messages are delivered at the right time.

6. Use Your Official Company Name

Your Sender ID should match your registered company or brand name. Using a recognizable business name increases credibility and customer confidence.

7. Website Links in SMS

If your SMS includes website links, they should point to your official business website. Using trusted and approved links improves message acceptance and customer confidence.

Why Choose Malafaat Advertising Company?

At Malafaat Advertising Company, we provide complete Bulk SMS Marketing solutions for businesses targeting customers across Saudi Arabia.

Our services include:

• Sender ID registration
• Bulk SMS campaign management
• Promotional SMS campaigns
• Transactional SMS services
• SMS scheduling
• Summary delivery reports
• Support for businesses across Saudi Arabia

Whether you are promoting a new product, announcing an event, sending appointment reminders, or communicating with customers, Malafaat helps you deliver your messages quickly, professionally, and in compliance with Saudi regulations.

Start Your Bulk SMS Campaign Today

SMS Marketing Requirements Saudi  Launch your next SMS campaign with confidence. Malafaat Advertising Company will guide you through the Sender ID registration process, ensure compliance with Saudi requirements, and help you reach your customers with reliable, high-delivery Bulk SMS services.

CONTACT US NOW AND START YOUR CAMPAIGN